99carat Reviews

Free with a Shopify plan; no extra domain purchase is needed.

Instant setup so the store can go live immediately after signup.

Built-in security and SSL/HTTPS are included from the start.

Good for testing checkout, design, and store functionality before launch.

Permanent backup/admin URL that remains available as long as the Shopify account is active.

Weak branding because the myshopify.com subdomain is visible in the URL.

Lower customer trust since it can look less professional or like a starter store.

SEO limitations compared with a custom domain.

Can’t be changed once created, which locks in the subdomain name.

Less memorable and may reduce ad click-through compared with a branded domain.